What is a boilerplate in press release?
A boilerplate in a press release is a standardized section that appears at the end of the document. It typically contains information about the company or organization issuing the press release, including its mission, history, key personnel, and contact details. The purpose of the boilerplate is to provide a quick overview of the company or organization, allowing readers to easily access important information without having to search through the entire release.
Understanding the purpose of a boilerplate
The boilerplate serves several important functions in a press release. Firstly, it helps establish credibility by providing a brief background on the company or organization. This can be particularly useful when announcing a significant event, such as a new product launch or a major partnership. By including the boilerplate, readers can quickly understand the context of the news and determine the relevance to their interests.
Secondly, the boilerplate serves as a reference point for readers who may want to learn more about the company or organization. Instead of searching for this information throughout the release, they can simply glance at the boilerplate to find the necessary details. This can make the press release more user-friendly and efficient.
Elements of a typical boilerplate
A typical boilerplate includes the following elements:
1. Company or organization name: The name of the company or organization issuing the press release is often included at the beginning of the boilerplate to reinforce brand identity.
2. Mission statement: A concise statement that summarizes the company’s or organization’s purpose and values.
3. History: A brief overview of the company’s or organization’s history, including key milestones and achievements.
4. Key personnel: Information about the company’s or organization’s leadership team, such as the CEO, CFO, and other top executives.
5. Contact details: The contact information for the company or organization, including phone numbers, email addresses, and website URLs.
6. Additional information: Any other relevant information that may be of interest to readers, such as awards, certifications, or recent press mentions.
Writing an effective boilerplate
When writing a boilerplate, it’s important to keep it concise and focused. Aim for a length of no more than two to three sentences, and avoid including any unnecessary details. The goal is to provide a clear and compelling overview of the company or organization, without overwhelming the reader with too much information.
To make the boilerplate more effective, consider the following tips:
1. Tailor the boilerplate to the specific press release: Ensure that the boilerplate is relevant to the news being announced and reflects the company’s or organization’s current focus.
2. Use active voice: Write the boilerplate in an active voice to make it more engaging and readable.
3. Highlight key strengths: Emphasize the company’s or organization’s unique selling points and strengths to make a lasting impression on readers.
4. Proofread and edit: Ensure that the boilerplate is free of grammatical errors and typos, as this can affect the overall credibility of the press release.
In conclusion, a boilerplate in a press release is a crucial component that provides essential information about the company or organization. By following these guidelines, you can create an effective boilerplate that enhances the impact of your press release and helps establish credibility with your audience.
