Does Seagram Own Crown Royal?
Seagram, a renowned Canadian distillery, has long been associated with the production of some of the world’s finest spirits. One of the most iconic brands produced by Seagram is Crown Royal, a Canadian whisky that has gained a loyal following across the globe. But does Seagram still own Crown Royal? The answer to this question is both yes and no, as the ownership of the brand has changed hands over the years.
Seagram’s Acquisition of Crown Royal
The story of Seagram’s ownership of Crown Royal dates back to the 1930s when the company was founded by Hiram Walker & Sons. In 1938, Seagram acquired Hiram Walker, which included the Crown Royal brand. This acquisition marked the beginning of Seagram’s involvement with Crown Royal, and the brand quickly became a cornerstone of the company’s whisky portfolio.
Seagram’s Sale to Pernod Ricard
In 2001, Seagram, then under the ownership of Edgar Bronfman Jr., faced financial difficulties and was forced to sell off its assets. As part of this restructuring, Seagram sold its beverage division, which included Crown Royal, to Pernod Ricard, a French multinational company specializing in the production and distribution of alcoholic beverages. This sale ended Seagram’s direct ownership of Crown Royal, but the brand remained a part of the Pernod Ricard family.
Pernod Ricard’s Management of Crown Royal
Since the acquisition by Pernod Ricard, Crown Royal has continued to thrive as one of the company’s most successful brands. Pernod Ricard has managed to maintain the brand’s legacy while also expanding its reach and appeal to new markets. The company has invested in marketing and product development, ensuring that Crown Royal remains a symbol of quality and sophistication in the world of whisky.
Conclusion
In conclusion, while Seagram no longer owns Crown Royal, the brand’s history and legacy are deeply rooted in the company’s past. Pernod Ricard has successfully taken over the reins and has continued to nurture the brand, ensuring that Crown Royal remains a beloved choice for whisky enthusiasts around the world. The answer to the question “Does Seagram own Crown Royal?” is a nuanced one, as the brand’s ownership has evolved over time, but its spirit and reputation remain firmly in the hands of those who have continued to uphold its values.
