What Monkey Is Vivo?
In the ever-evolving world of technology, the name “vivo” has become synonymous with high-quality smartphones. But have you ever wondered about the origin of the brand’s name, which is inspired by a monkey? Let’s dive into the fascinating story behind “vivo” and the monkey that inspired it.
Origin of the Name
The word “vivo” comes from the Latin term “vivus,” which means “alive.” This name was chosen by the Chinese company BBK Electronics, which also owns brands like OnePlus and OPPO. The choice of name was not random; it was inspired by a monkey known as the “vivo monkey,” which is native to the Philippines.
The Vivo Monkey
The vivo monkey, also known as the tarsier, is a small, nocturnal primate found in the rainforests of the Philippines. With its large eyes and endearing appearance, the tarsier has become a symbol of the country. The tarsier is known for its remarkable ability to see in the dark, making it a perfect mascot for a company that produces cutting-edge smartphones.
Symbolism and Brand Identity
By choosing the vivo monkey as the brand’s mascot, BBK Electronics aimed to create a strong and relatable brand identity. The monkey represents the company’s commitment to innovation, quality, and its roots in the Philippines. The vivo monkey also serves as a reminder of the importance of preserving nature and the environment, as tarsiers are an endangered species.
From Monkeys to Smartphones
Over the years, vivo has established itself as a leading manufacturer of smartphones in the global market. The company’s products are known for their exceptional camera capabilities, sleek design, and user-friendly interface. By incorporating the vivo monkey into its branding, vivo has created a unique and memorable identity that resonates with consumers around the world.
Conclusion
The story of “vivo” and the monkey that inspired it is a testament to the power of symbolism and brand identity. The vivo monkey, with its endearing charm and remarkable qualities, has become an iconic figure in the smartphone industry. As vivo continues to innovate and grow, the monkey mascot will undoubtedly play a significant role in shaping the company’s future.
